You all know I love a good advert. I really hate the bad ones. But this is actually brilliant. It’s a bit like the Lurpak ones in that it’s beautifully and craftily shot, and you catch it on telly and think, gosh, what is that for, and it takes a second viewing to make you realise what the ad has to do with the product. But in a good way, not in a stupidly stupid obscure way. Enjoy.